Zimi Psachnon
Strong presence abroad
Evoiki Zimi with the trade names "Zimi Psachnon" and "Zimarika Psachnon" exports to more than 30 countries around the world, from Australia to America, all product categories.
Since its establishment, the company has had aspirations towards exports responding to the calls of expatriate customers. Along the way, in order to systematize its export activity, the company created an organized Export department and chose to participate in international exhibitions, where the opportunity was given to present the products to a wider and more diverse audience. The acceptance was overwhelming and this gave strength and impetus for further export development.
At the beginning of the export activity, penetration difficulties were encountered due to low recognition of the brand by foreign consumers. The company focused on the professional sales market (catering - horeca) where the quality of the product and not the brand is important, and on the production of fashion products for large wholesalers who had already developed their own brand in the local retail markets. As a result, Evoiki Zymi managed to further enrich the range of its customers and make the products available to a much wider market beyond that of the diaspora.
Future plans remain dynamic by looking for new fruitful markets and at the same time developing existing ones, either with new products or new distribution channels. International exhibitions remain a tool for sales growth and communication with partners and consumers, so the company will continue to be present at the most important exhibitions promoting its products.
With exports, Evoiki Zimi came close to different cultures, with different tastes and quality characteristics, thus improving production techniques and giving stimuli for the creation of new products.